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Our Mission

To improve the lives of children through the power of play

A green playful schools character.

Our Aim

To inform, inspire and innovate all those we connect with

A purple playful schools character.

Our Goal

To create happier playtimes for more than 100,000 children across the North East by 2028

A pink playful schools character.

We do this by...

01

Support schools to develop and enhance their play offer

02

Celebrate and share success stories and playful news across the UK

03

Connect local businesses and organisations to schools to maximise recycling and turn business waste into children’s treasure

What We Do

  • We provide free introductory meetings to schools to share information about how to improve playtime, schools who sign up for the OPAL programme are assigned an OPAL mentor who will work with them for up to 24 months to improve culture and practise around play.

  • We connect businesses who can provide resources and loose parts to schools across the region to help with the sustainability of items and sourcing of playful materials.

  • We share success stories from schools across the region to inspire others and raise the profile of play across families and communities.

  • We design and create resources which are helpful for schools who are on the OPAL programme.

Find out how you can improve play in your school and get in touch if you would like to know more. If you are a business who can support a local school, please let us know and we can connect you.

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    Our Organisation

    Company Info

    The Playful Schools website provides a platform for OPAL North East and OPAL Branded to support the development of play in schools  across the region. It is our belief that every child should have access to a high quality playful day!

    Reinvestment

    As part of OPAL NE and OPAL Branded’s social responsibility  and commitment to play, it commits and reinvests a % of profits back into OPAL CIC.

    OPAL CIC Support

    Almost a quarter of joint income from OPAL NE and OPAL branded supports OPAL CIC continue to achieve its aim of aim of  ‘Amazing playtimes everyday for every child with no exceptions’

    Bringing OPAL to the North East

    As the licenced delivery partner of the OPAL Primary Programme in the region, OPAL North East Ltd supports schools to transform their playtimes.

    Since 2015, Director and Founder Ingrid Wilkinson has been working with the region’s schools to change children’s lives through play. The team has now taken more than 200 schools through the programme, making the North East the region with the highest number of award level schools in England.

    A dedicated team supporting schools across the region.

    The Opal logo, which is colourful and represents children playing.
    Schools Enrolled
    0 +
    Award Level Schools
    0

    Our Team

    A knowledgable and experienced team supporting schools across the region.

    A portrait picture of Ingrid standing in front of a brick wall, smiling
    Ingrid Wilkinson
    Director and Founder
    A portrait picture of Anna standing in front of a brick wall, smiling
    Andrea Caine
    MENTOR
    North Tyneside and surrounding areas
    A picture of Lizzie posing in front of a brick wall, smiling
    Lizzie Pringle
    MENTOR
    Redcar and Cleveland and surrounding areas
    A picture of Kate posing in front of a brick wall, smiling
    Kate Gallon
    MENTOR
    Durham and surrounding areas
    A picture of Anna standing outside on a pontoon by a bed of water. It is a lovely sunny day with few clouds in the sky.
    Anna Dutson
    MENTOR
    Carlisle and Cumbria
    A picture of Brooke posing in front of a brick wall, smiling
    Brooke Bolt
    Business and Finance
    A portrait image of Tracey Anderson smiling at the camera.
    Tracey Anderson
    Personal Assistant to Director
    David Bolt, a man, standing in front of a brick wall posing for the camera. He is smiling and wearing a black jacket and glasses.
    David Bolt
    OPAL Retail

    Contact Us

    For the past 10 years we have worked with hundreds of schools, a combination of primary, special needs, PRU and a small number of middle schools. We know how busy schools are juggling priorities and not surprisingly planning for playtime is often overlooked. That’s where we step in, we know what works, what doesn’t, how to create a culture which enables play to become part of the heart of the school day. Taking play seriously in a school has huge benefits for  everyone, a playful school creates an environment where children can learn, thrive and flourish.

    OPAL North East partnerships with Play Scotland

    Since 2021, OPAL North East has supported the recruitment and training of OPAL mentors in Scotland. Initially starting in Glasgow region, Play Scotland now has 3 OPAL mentors and the programme is being rolled out across the entirety of Scotland.

    Play Scotland

    Play Scotland is the lead organisation for the development and promotion of play in Scotland. Their work is underpinned by article 31 of the UN Convention on the rights of the child, and the UNCRC General Comment No17, which articulates “the need to create time and space for children to engage in spontaneous play, recreation and creativity, and to promote societal attitudes that support and encourage such activity.”

    Play Scotland’s core belief is that play is fundamental to a healthy and happy childhood. In 2022, Play Scotland became an OPAL delivery partner and, with support from OPAL North East, is bringing the programme to schools across the country.

    An orange Playful Schools character.
    An orange and purple Playful Schools character standing next to each other.
    A purple Playful Schools character.

    OPAL in Scotland

    Udston Primary School, in South Lanarkshire, was the first school in Scotland to complete its journey through the OPAL Primary Programme. Members of the senior leadership team speak about the impacts of OPAL while viewers see many of the new play activities developed for children.

    A blue Playful Schools character.
    A pink and green Playful Schools character standing next to each other.
    A purple Playful Schools character.

    Our Story So Far

    An incredible story, from working with three schools in the North East to becoming the most successful region for developing play in schools across the UK.​

    2015

    Michael Follet, Founder of OPAL, invites three headteachers from Durham to Bristol to see OPAL in action. They immediately sign up to start the programme. 

    Ingrid Wilkinson is approached by Michael to develop OPAL in the North East. Ingrid recruits three more schools across three local authority areas.

    2016

    Ingrid recruits 60 schools over five local authorities in the first 18 months.

    OPAL CIC wins the European Award for increasing physical activity.

    2017

    Ingrid develops a playwork course aimed at lunchtime supervisors to complement the OPAL programme and upskills primary school staff.

    Esh Winning Primary School is the first school in the North East to receive their OPAL award. 

    Ingrid organises the first UK health and safety in schools seminar to inspire headteachers to adopt HSE’s Promoting a balanced approach guidance.

    Ingrid organises the first OPAL North East showcase event to show other schools what a positive impact OPAL is making on children’s health and wellbeing.

    2018

    OPAL is now positively impacting over 350,000 children in the North East.

    2019

    Ingrid trains to become a RoSPA inspector to provide reassurance and confidence to North East schools around risk and challenge.

    Ingrid launches the Celebration of Play in School awards to acknowledge the hard work and investment of schools across the region.

    Ingrid sets up OPAL North East as a limited company.

    Ingrid trains new OPAL mentor Ana Ardalean to enable schools to start the OPAL programme in Leeds.

    2020

    During Covid, Ingrid supports schools by developing online training and providing guidance documents to those who were still open during the pandemic.

    OPAL CIC receives funding from Sport England and Ingrid leads on developing a training course for new mentors and an accreditation system for staff. 

    Ingrid trains newly appointed OPAL Mentor Charlotte Derry to enable the launch of OPAL across the Midlands.

    2021

    Ingrid recruits OPAL North East’s first member of staff, Andrea Caine, who joins the team to support schools across North Tyneside and surrounding areas.

    Ingrid spots the potential of a historic building needing TLC during covid with the vision of it becoming OPAL North East’s headquarters. Ongoing renovations take the following four years.

    OPAL CIC starts a partnership with Play Scotland to bring the programme to schools across the country. Ingrid trains Scotland’s first OPAL mentor, Dr Simon Knight.

    OPAL CIC publishes the literature review, The Case for Play in Schools.

    2022

    OPAL North East provides ongoing free Covid catch-up meetings to inspire and support schools to get back on track following the pandemic and the removal of play.

    Ingrid recruits a Finance and Business Officer to support the growth of the company.

    OPAL CIC is a finalist in the Children and Young Peoples Now Awards.

    2023

    Ingrid recruits Kate Gallon, who joins the team to support schools across Durham and surrounding areas. Ana Dutson and Lizzie Pringle also join the team this to work with schools across Cumbria, Stockton and Teeside. 

    The third annual Celebration of Play Awards take place, attracting schools from every local authority. The awards are hosted at Shiremoore Adventure Playground.

    Ingrid and team design a range of OPAL products to enhance the schools’ user journeys and support mentors deliver the programme. 

    OPAL CIC wins the Play Sector Children and Young Peoples NOW Award

    2024

    OPAL North East partners with Suez on a project to support playtimes by providing recycled loose parts and other resources. After a successful pilot the project is expanded in the region, with plans to cascade UK-wide.

    Play Scotland celebrates their first award level OPAL school and recruits two new OPAL mentors, who are trained by Ingrid. 

    OPAL CIC launches the A Plan for Play report at Westminster. The UK’s first five OPAL Honours schools are presented with their awards at the event, including the North East’s Esh Winning Primary School. 

    The new OPAL North East office officially opens and the team launches their OPAL product range for mentors.

    2025

    The Playful Schools website will be launched to enable OPAL NE to raise the profile of play across the region. Playful Schools will provide an e-commerce platform for selling OPAL CIC merchandise across the UK. The website will aim to connect businesses who can support schools develop play.